Organic search is vital to digital marketing, as it helps bring about brand awareness and creates opportunities. Here are some uncommon approaches to becoming a better SEO that really work! You can follow these ideas to encourage creativity and encourage out-of-the-box thinking among your team mates, allowing space to grow and respond positively to constructive feedback.
Dr. Brene Brown, Research professor at the University of Houston Graduate College of Social Work, has done groundbreaking work on the power of vulnerability to transform the ways in which we live and work. She theorises that vulnerability leads to creativity, and that’s at the core of all marketing campaigns…so it is invaluable to digital marketing as well. By fostering a culture of vulnerability, we can learn to step forward and take risks, and we can go from being ashamed of mistakes to learning from them. When we share insights with team members, we can deliver top results to our clients. All this starts with being vulnerable.
Many heads together are better than one, and it can be a very productive experience to sit together and build strategies for websites or marketing campaigns. When a team sits together and encourages out-of-the-box lateral thinking, great things can happen…having fun is a by-product! Schedule a strategy brainstorm meeting at regular intervals, where each team member gets some time to bring up any issues and solicits help from the team. Working together, some brilliant thinking can be fostered and the team can solve issues right then and there.
Team leaders must solicit feedback from the team
The team leader needs to take constructive criticism as well! This is often not an easy step. Leaders should be available to communicate and interact with others, offer support and guidance when required, and lay out the company vision or goals. They should also be able to listen to feedback on themselves and take it in the positive spirit, learn from their own mistakes and be open to self-improvement. This is a great step forward as it makes your leaders more approachable; making them part of the team and ensuring that no one works in silos.
It’s also very important to network and connect to discuss any experiences you have had and talk about the insights gleaned from these experiences. By sharing what you have learned, you can maintain a culture of creativity. This collaboration will help produce the best work that your team has put out. Anything that you read on industry news can also be discussed so that others can learn from this knowledge sharing as well.
All SEOs need to build their work on a cornerstone of creativity and collaboration. By creating a culture where we encourage each other to perform to our best potential, we can turn out some truly marvellous results for each of our projects, and grow together as a team while doing so!