Job Code : HCG/HR/MWT/23/09
Job Location : Kochi, Kerala
Experience Required : 3-4 Years
No. of Positions : 1
Posted date : September 12, 2023
The Marketing Strategist at Metaveo will play a pivotal role in charting the strategic direction of the course category marketing efforts. Leveraging data, trends, and market insights, the individual will develop and implement strategies that enhance brand visibility, encourage enrollment, and drive sustained growth.
Education: Bachelor's degree in Marketing, Business, or a related field; a Master's degree will be a plus.
Strategy Development and Implementation:
Develop and refine marketing strategies for different course categories to increase enrollment and enhance student engagement.
Collaborate with cross-functional teams to initiate marketing materials and campaigns that spotlight the unique attributes of each course category.
Market Research and Analysis:
Conduct market research to identify emerging trends, market opportunities, and competitor strategies.
Utilize analytical tools to assess the effectiveness of various marketing initiatives, ensuring strategies are data-driven and optimized continuously.
Content Development:
Supervise the crafting of innovative content strategies, showcasing course categories across a variety of platforms including social media, websites, and print materials.
Work in close conjunction with the content team to ascertain alignment of content with the overarching marketing strategy and brand narrative.
Team Leadership and Collaboration:
Lead and nurture a team of marketing professionals, fostering a culture of innovation and collaboration.
Engage with internal stakeholders to ensure harmony between marketing strategies and the institution's objectives and brand voice.
Experience: 3-4 of experience in marketing, demonstrating a history of developing and implementing successful marketing strategies, preferably in the educational sector.
Skills:
Analytical Skills: Robust analytical abilities with a background in utilizing data analytics tools to steer strategy.
Communication Skills: Exceptional communication and presentation skills, capable of articulating complex ideas succinctly.
Leadership Skills: Proven experience leading teams with a focus on fostering collaboration and team development.
Professional Development
Undertake continuous learning and development opportunities to remain at the forefront of industry trends and best practices.
Participation in workshops, conferences, and seminars to network with professionals in the industry and garner insights beneficial to the institution.
Performance Metrics
Performance will primarily be assessed based on the following criteria:
Increment in course enrollments owing to marketing initiatives.
Engagement metrics associated with various marketing platforms.
Positive reception from stakeholders and the target audience regarding marketing efforts.
Adherence to budgets and timelines designated for marketing projects.
2nd Floor, Ozone Greens,
